We Help Lawyers and Other Professionals Acquire New Clients
Business Development Coaching and Group Meetings
If you want to improve your business development, you’ll need to remove old habits and replace them with new ones. That process can be very difficult since old habits are often deeply entrenched. Since 1983, Kohn Communications has been helping clients overcome obstacles to business development and learn new skills. Two of our techniques include One-On-One Coaching and Group Meetings.
Coaching is a process of getting guidance through a series of on-going phone calls. During each call, you get practical tips. Your coach will give you proven strategies. Then, you’ll let your coach know the tasks you plan to implement prior to the next conversation. The process is educational and motivational.
The benefits of coaching:
1) Coaching is personalized
Coaching is the most effective technique for learning how to develop business. In one-on-one coaching we are able address your specific needs, personality, attitudes about business development, and level of experience.
2) Coaching is confidential
Confidentiality is an important feature of the coaching process. Our clients feel more comfortable confiding in their coach because they know that their comments are confidential. This results in more productive meetings.
Business Development Group Meetings
Group meetings are conducted via video conference for up to 10 participants. We help you conduct well-organized and motivational meetings that keep your colleagues engaged in business development, focus on new services, brainstorm strategies meeting new targets, and develop practical action items for staying connected with, and advancing important relationships.
The benefits of group meetings:
1) Group meetings stimulate good ideas.
Whenever you bring smart people together in well-run meetings, you inevitably come away with ideas that are innovative and achievable.
2) And good ideas create motivation. When you are excited about an idea, you are more likely to take action.
3) Group Meetings create new business development habits. And good habits lead to greater success.
• When participants know that a meeting is scheduled, they are more likely to come prepared with ideas to discuss.
• Well-run meetings lead to the development of action-items
• The accountability of the meetings increases the likelihood that participants will accomplish their tasks.
• The consistency of well-run meetings, builds an innovative business development culture at your firm.
Our approach produces the following benefits:
• Increased comfort with marketing
• Greater awareness of marketing opportunities
• Greater motivation
• Increased clarity about the steps to take
• Improved follow-through and organization
• Better marketing habits and skills
• More business
The vast majority of our clients have found that our fees are only a fraction of the results we help produce.
Call us at 310 717 0998 to learn more about how coaching or group meetings work. We look forward to discussing it with you.
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An ever-increasing number of law firms now utilize client satisfaction surveys as a necessary and proactive client relations and business development tool. The benefits are profound. Well-designed and properly executed satisfaction surveys not only enhance client retention through improved service, but also set the stage for expanding relationships and increasing referrals.
We have been helping lawyers and other professionals in business development and client relations since 1983. We know how to overcome the obstacles to doing surveys, how to choose the right clients to interview, and how to elicit candid feedback beyond numbered scores or ratings. We also provide crucial follow-up strategies that servicing partners can use to turn positive feedback into more business.
If you would like to discuss our offer of a complimentary survey design and our conducting one free client satisfaction survey for your firm, let me know. The best way for you to experience the benefits of surveys – and our unique approach – is to give it a try. There is no obligation. For more information about our survey approach and how we can help you implement a client feedback initiative, please call 310 717 0998. We look forward to discussing it with you.
If you are the managing partner of a firm or the chair of a department, you may want to enhance your ability to motivate your colleagues and lead them in a new direction. A key to your success is confidence in your plan. Since 1983, we’ve helped lawyers and other professionals plan by both providing advice and by implementing a brainstorming process.
Even in the face of what appears to be insurmountable difficulty, we have been able to help our clients develop practical, quick-response steps to move the firm in a better direction. We would be happy to discuss your needs at no charge over the phone and provide some immediate guidance as a way of demonstrating our ability to help you and your firm. Please call Larry Kohn at 310.717 0998 or email him at [email protected]
The internet has become an established method for meeting prospects and building relationships. But, many professionals do not have the interest, knowledge, or time to mount an effective, ongoing internet campaign. Kohn Communications can help you create and maintain your social media and on-line presence.
We help you to:
1) Develop an on-line strategy,
2) Develop content for blogs and other social media platforms
3) Build and enhance websites
4) Optimize your presence with search engines (SEO)
We are happy to discuss your social media and on-line marketing needs. Please contact us.
While Kohn Communications regularly coaches our clients to learn how to implement their marketing projects, there are times when our clients need off-site public relations support. In this situation, we offer a complete public relations program including outreach to television, radio and print media for interviews. We also provide a placement service for articles written by our clients. Finally, we pursue speaking opportunities for our clients at targeted trade and professional associations.
The value of public relations is that it creates name awareness and credibility in a targeted market. It is also a meaningful lead generation technique.
Our approach is different than our competitors in that we do not require a long term contract. We work on a project basis – usually in 10 hour increments. At the end of each 10 hours, we provide a detailed report of our efforts, including our contacts names and affiliations so our clients can pursue the relationships even after we’ve finished the project.
Our process is simple and effective. First we work with our clients to develop a target list of public relations opportunities. Then we develop the “pitch” for our client to approve. Finally, we methodically and persistently reach out to our targets, documenting each step along the way.
We would be happy to discuss your public relations needs. Please contact us.