LAWYERS WEEKLY USA
THE NATIONAL NEWSPAPER FOR SMALL LAW FIRMS
August 2002 A Bi-Weekly Newspaper From Lawyers Weekly Publications http://www.lawyersweeklyusa.com
Got 15 Minutes? He’ll Make You A Marketer!
“Telephone Coach” Uses Personal Touch To Win A Loyal Legal Following
By Michael M. Bowden
“We focus on the lawyer who is angry that there is a need for mar-keting; someone who says,”We focus on the lawyer who is angry that there is a need for mar-keting; someone who says, ‘I didn’t go to law school to go into sales,’ or who feels, This is beneath me!'”
said Larry Kohn.
Every two weeks or so, Phoenix solo Mike Mizel shuts his office door and spends 15 minutes on the telephone, receiving intense coaching on his firm’s marketing efforts. He hangs up with a notepad full of expert feedback on those efforts and a precise set of instructions on what to do next. For the past dozen years, Mizel has worked with Kohn Communications, the brainchild of two brothers — Larry and Bob Kohn — whose company caters to lawyers who can’t stand marketing.
“They bring a firm-specific focus to the process of what should be done to bring in more business,” Mizel explained. “I’ve generally come to the table with an amorphous idea — ‘I need better clients in this area’ — and they help me turn it into a custom-tailored process that really makes it happen.”
The Los Angeles-based coaching service caters to skeptics. Newcomers reluctant to dive in will find a free book on the company’s website, along with a free audio seminar, a pile of articles from legal journals around the country, and a money-back guarantee for any lawyer who uses the company’s services and isn’t satisfied.
“Our typical client is the recalcitrant non marketer,” said company President Larry Kohn. “We focus on the lawyer who is angry that there is a need for mar-keting; someone who says, ‘I didn’t go to law school to go into sales,’ or who feels, This is beneath me!'”
Part marketing coach, part motivational speaker, part pushy mother hen, Kohn’s job is to get to know individual lawyers — their personal style, their firm culture, their particular hang-ups and reservations about selling, their specific marketing needs — and then custom-design sales plans that work for them.
“Every single lawyer has the skills to become an effective rainmaker,” Kohn believes. “The key is to help them develop a strategy that they’re comfortable with and proud of, so that every single morning they’re excited to market, rather than thinking, “Oh no, I have to do that selling stuff again today.’
The secret to accomplishing that, Kohn said, is to make marketing an organic part of the lawyer’s personality and practice, rather than a foreign and dis-tasteful necessity. Some attorneys call Kohn with a single, specific marketing problem; he offers some guidance and advice, and the relation-ship ends.
But many lawyers have been loyal clients for a decade or more — telephone-conferencing with Kohn every month or two to hash out new marketing challenges as they arise, usually within the context of an overarching, long-term marketing plan.
These attorneys use their sessions with Kohn for direction, positive reinforcement and periodic course correction.
“What keeps me coming back is the personalized direction, tailored to the specific needs and clientele of our firm, and the different personalities of our lawyers,” said Gary Barr, a partner in a five-lawyer firm in Encino, California. “Larry pro-vides both ideas and accountability — it’s easy to say you’re going to market, but it’s invaluable to have someone to answer to for it, and to ensure that your plans and intentions get carried through.”
Kohn’s other clients express similar sentiments.
“Many lawyers like being coached,” said Kohn. “Look, I don’t care how good you are — even Tiger Woods has a coach!”
Kohn’s client list reveals a surprising mix of attorney types, ranging from solo GP’s in the rural Midwest on up to partners in prestigious Manhattan megafirms. “I have clients who are generating in the tens of millions of dollars, who still sit down for our telephone session religiously every month:’ he said. “Because it’s my job to take them to the next level, to challenge their strategy, to help them rethink their assumptions about marketing possibilities. As I see it, I’m not doing my job if I’m not constantly pushing you to higher limits.”
Why Lawyers Hate Marketing
Kohn said it’s difficult to generalize about his coaching work, because no two legal marketing problems are exactly alike — they vary based on a specific lawyer’s personality traits, elements of his or her law firm culture, and sometimes the wider legal culture of a given jurisdic-tion. But there are some commo threads.
“Most of these lawyers have a deep anti marketing attitude,” Kohn said. “It starts at a very young age: Somewhere along the way, you get it in your head that you’re not a salesperson. And from that point, all of the things that you negatively associate with sales — puffery in advertising, the ‘used car salesman’ personality, the telemarketers who bother you during dinner — reinforce your position that you are not one of them; that you are not ‘a marketer.'”
According to Kohn, attorneys are especially prone to these thought processes.
“Lawyers are, by nature and training, much more advanced at reinforcing these assumptions than are most other people —once they get a position, it’s their job to justify and defend that position, and they’re really good at it,” he said.
“Not only are these lawyers not open to marketing; they’re downright hostile towards it,” he said. “And that’s ridiculous. Marketing in and of itself is not negative or positive — it’s nothing! It’s value-neutral! It’s how you do it that matters.”
Beyond a general hostility toward marketing, there are several other common problems that can hamstring an attorney’s ability to market. Among these are social shyness, lack of focus on a target audience, a failure to define what makes his or her firm unique, and problems imposed on the lawyer from outside — for example, an associate who’s having trouble building a client base, because prospects say the fees his firm compels him to charge are too high.
Kohn’s solutions commonly involve the creation of contact databases, prioritizing and segmenting your potential market, planning approaches to prospects, old and new, learning to give value in advance — defining what you can offer a client that other lawyers can’t.
“I start where they tell me they have problems,” said Kohn. “I don’t just go off on my own pre-conceived agenda. That’s the value of the one-on-one sessions over a book or a marketing seminar, which is necessarily general and generic. I focus exclusively on the individual I’m talking to, and I apply marketing solutions to their specific situation.” He added, “In the final analysis, you can’t motivate people to do something they’re ashamed of, or that they really don’t believe in. That’s where we begin, and that’s always our guiding philosophy.”
Longtime Clients
Barr said his five-lawyer firm’s initial marketing problem was an old-school aversion to marketing as some-thing below the dignity of the firm.
“The goal was to get the holdouts involved in marketing, as opposed to just one or two people,” said Barr, who has been working with Kohn for 10 years.
It worked so well that, today, every member of the firm engages in separate coaching sessions with Kohn, at straddled intervals of two months each. He said they use Kohn’s coaching sessions to apply good marketing ideas to the specific needs of their firm.
“When one of us hear of a new marketing idea, we’ll oftentimes talk to Larry about the pros and cons of the concept as applied to our business needs,” he said. “In addition to generating ideas, he is also an excellent sounding board for other peoples’ ideas.”
A few years ago, Barr even invited Kohn to join the marketing portion of a firm retreat — a move that resulted in the creation of an innovative and successful firm Web page.
“He showed us how to turn it into an active marketing tool rather than a static advertising tool:’ Barr said. “Several members of the firm were concerned about the cost versus the benefit of a firm Web site, and he convinced them that there was a valid purpose behind spending the money.”
Bob Schlesinger, half of a two-lawyer family law boutique in St. Paul, Minnesota, decided to call Kohn after hearing him speak at a bar meeting about five years ago — they now do a coaching session about once a month.
“Over the years, Larry and I have talked about any number of different marketing approaches for my firm,” Schlesinger said. “In each session, we talk about the progress we’ve made, and brainstorm about what can be done to improve their effectiveness. And when I procrastinate, he holds my feet to the fire, in a very appropriate way.”
After 30 years in practice, Schlesinger said he had an “old-fashioned” reluctance to market, but that Kohn changed his mind over time with a combination of logical cajoling and good ideas. One recent success came when Kohn helped Schlesinger, a gifted public speaker, design and launch a series of seminars he’ll be delivering to local community groups.
“Larry has really practical advice on how to make it rain,” he said. “And he frames that advice within my standards of what kinds of legal marketing are appropriate and dignified and which are not. That’s why I keep going back.”
“There are definitely lawyers in my office who think marketing turns law practice into a dog-and-pony show,” added Shell Capeloto, a small-firm lawyer in Pasadena, California, who has been meeting with Kohn every six weeks for two years.
He keeps going back for an “ongoing dialogue” on marketing, as various members of the firm come up with new ideas or reject existing approaches.
“I like working with Larry because he has a lot of good ideas — but also because he really listens and has come to intimately understand the marketing dynamics within our firm,” Capeloto said.
“He’ll say something like, ‘Six months ago you were talking about a similar idea; how did that work out?’ or `Wasn’t so-and-so reluctant to try this approach last time we spoke? What’s his opinion now?’ He is very specific, and he holds us to our ideas and promises.”
The firm charges in half-hour increments. The coaching time is 15 minutes and the balance of the time is dedicated to review and planning before and after each conversation. According to Kohn, “The clients like the limited time commitment.”
The frequency is up to the lawyer. “Sometimes I’ll need to speak with Larry every couple of weeks; and sometimes a couple of months will go by without a session?’ Capeloto said. “It all depends on my needs and my schedule.”
Accountability Is Key
Kohn established Kohn Communications in 1985. He began by providing brochures, newsletters, client satisfaction surveys and public relations. But coaching became his signature.
“The average lawyer we work with is already making a very handsome living. But it is not unusual for them to do double, triple or quadruple their book of business over the course of a few years of coaching,” said Larry Kohn.
His coaching sessions began when a good client left a big firm to open a solo practice, and told Kohn she could no longer afford to pay a PR company. Kohn offered to meet with her in person for an hour a month instead, coaching her to do marketing on her own.
Other local coaching clients followed, until one L.A. lawyer had to move to Dayton, and asked whether they could continue to work together by phone. They tried it; it worked; and a new approach to lawyer marketing was born. And it spread nationwide, Kohn said, because very few marketing firms do what his company does.
“Most local marketing firms don’t do coaching; they do what I call sanitary marketing’ — helping the law firm design a new brochure, or logo or Web site, help-ing them with theirbranding.’ In other words, spending a lot of money and time talking about marketing strategy, instead of teaching the lawyer how to actually do it.
While Kohn’s firm does produce brochures, newsletters, Web sites, and other marketing products, he says the telephone coaching is an entirely different category of his business.
“It’s a very specific task to get a lawyer who doesn’t want to market to first feel comfortable with the process and then to excel at it,” he said. “What makes this program work is the accountability: Every month we talk. Every month we come back to the table. Every month the lawyer has to answer to me. That monthly interaction, more than anything else, forces the issue?’
Kohn ritualizes the meetings by being a stickler for precision: When he arranges a coaching session at 1:30 p.m., that’s exactly when it happens not at 1:25 or 1:35.
“If we arrange a session at 1:30, you can pick up the phone at precisely 1:30 and say, ‘Hi Larry,’ because I’ll be on the other end,” he said, adding that he keeps two atomic clocks in his office so that his clients can never claim his watch was wrong.
“What you learn is going to change your life — and not in small ways,” he said. “The average lawyer we work with is already making a very handsome living. But it is not unusual for them to double, triple or quadruple their book of business over the course of a few years of coaching?’
That’s a very big promise — and Kohn offers a money-back guarantee and a Web site full of free marketing information to convince potential clients that he can deliver. The attorneys interviewed for this article declined to discuss specific figures for their individual practices, but did affirm that Kohn’s claims are not an exaggeration.
As for skeptics who suspect he’s all hat and no cattle, Kohn invites them to put him to the test: His Web site offers a free, 30-minute audio seminar on legal marketing so you can hear him doing his thing before you call. Other free premi-ums include a host of downloadable forms to use in planning and organizing your marketing efforts.
Want to learn more? Kohn’s written a book on the subject, Selling With Honor: Strategies For Selling Without Selling Your Soul that sounds a lot like Kohn himself — funny and relaxed, while also serious and to-the-point. Think he’s just trying to peddle books? Fine: Download a free copy in PDF format.
While you’re at it, check out the archive of Kohn’s other marketing articles, penned for a laundry list of legal and marketing publications across the country, with titles like: “12 Tips for Making Your Seminars a Superior Marketing Machine,” “Developing a Marketing Culture in Your Firm,” and “Associates Can Make Rain Too?”
Kohn’s Web site also offers a page full of testimonials from lawyers around the country, and a promise to send more upon request.
“That doesn’t mean I’m insane,” he said, with a laugh. “The reason I stress timing so heavily is to force my clients to see our sessions as a serious commitment. Remember, these are lawyers who aren’t in love with marketing — and so anything I can do to make a big deal about the fact that I’m calling enhances the likelihood that they’ll be there at the appointed time to take the call?’
When lawyers aren’t able to take the call, they get charged for the appointment anyway unless they’ve notified Kohn in advance of the time conflict.
“I’ll be reasonable in the early stages, if they didn’t remember or whatever,” he said. “But ultimately, if lawyers don’t take our sessions seriously and call me with a couple of days’ notice if they’re not going to be there, then they’re not good clients, and we’re wasting each other’s time?’
Skeptics Welcome
Is telephone coaching really effective? Kohn is nothing if not confident.
The Five Most Common Legal Marketing Mistakes
By Michael M. Bowden
Hours spent on effective marketing are every bit as vital to the long-term health of a law firm as the billable hours lawyers watch to gauge their success, according to Larry Kohn of Kohn Communications, a marketing and management consulting firm in Los Angeles.
Are your marketing efforts as effective as they could be? Here, Kohn discusses the five marketing mistakes most frequently made by lawyers:
1.Lawyers misdefine client relations as marketing.
“This is the top one. If you’ve got somebody who’s referring good business to you, and you like the work they’re doing, you’ve got to maintain that relationship. But don’t invest so much time in existing clients that you neglect cultivating and reaching out to new clients.
“I agree that it is important to have client relations, and, yes, that is your first line of attack. But ask yourself: ‘If I’m taking this person out to lunch three times a year because he’s my good client, could I take him out one time a year to maintain the relationship, and dedicate those other two lunches to somebody new?”‘
2.Lawyers fail to structure their marketing.
“Lawyers will often say, Yeah, I’ve really got to call that person.’ But they don’t take it to the next step and say,And here’s when I’m going to call, and here’s what I’m going to say.’
“If you’re a lawyer with a court date or a filing deadline, you physically calendar those items, and when the time comes, you perform them. But the vast majority of lawyers I work with, when we first meet, aren’t using a calendar to structure their marketing. Instead they think, ‘I’ll do it when I have the time,’ and, of course, as any lawyer knows, you never have the time.
“I’ll go even further, and tell you this: If you’re so starved for work that you actually have time available for marketing, then you’re in big trouble! You’ve got to get good at blending marketing into a busy day — and planting seeds long before you need the business.”
3.Lawyers do marketing they don’t like.
“A lot of lawyers think that marketing consists of various activities that they don’t want to do. For instance, a lawyer may read an article and come to the conclusion that good legal marketing means that they must arrange some public speaking. But if that lawyer is scared to death of giving a speech, you know what? That speech is never going to happen. There will always be some-thing more important to do.
“But if this lawyer also loves tennis, why should he or she waste time torturing themselves about giving speeches? Instead they should concentrate on the issue of blending their interests with their marketing. I once had a client —a litigator who got most of her cases as referrals from other lawyers.
“As we spoke, I learned that she didn’t have time to market, but did spend hours practicing the harp. We worked from there and she now is the head of a monthly group meeting of lawyers who are also musicians. They get together to play, and they have a ball! And when those lawyers need a litigator, guess who gets the referral?”
4.Lawyers are weak on marketing follow-through.
“Lawyers are sometimes good at the first client meeting, but not at the 10th meeting. A lawyer will tell me, ‘Well, I took that guy out to lunch and I told him what I did, but he never called! What else can I do?
“Maybe that referral source won’t be ready to send you a case for five years. But when he finally has that perfect case, and you haven’t been in touch for five years, what are the chances that he’s going to remember that lunch? None! It was worthless. You’ve got to maintain a presence, motivate the person to feel comfortable and confident about the relationship, and build an alliance.
“One of the most important things to realize is that the sales cycle in the legal business can be very long — especially if you’re dealing with someone who already has a lawyer.
“In the meantime, every time you meet a client, negotiate your follow-through at the moment of that meeting. Don’t sit there and think, ‘I’ve really got to call that guy in a couple of months.’ Come out and say, ‘I really enjoyed this lunch. We should get together again and talk some more about this topic.’ And plan a tentative follow-up date, then and there. Because if you don’t follow through, then you may as well not bother with the initial meeting.”
5.Lawyers confuse planning with marketing.
“There is an undeniable correlation between action and results: Lawyers who talk about marketing and read about it and plan it and attend CLEs and seminars on it, but who never actually pick up the phone and schedule a lunch are playing games with themselves. They’re wasting their time.
“You’ve got to spend less time thinking about marketing, and more time doing it. This may sound like overly simple advice, but it addresses a problem that is absolutely prevalent in legal marketing.”
For further information, contact Kohn Communications, P.O. Box 67653, Los Angeles, CA 90067; Telephone (310) 652-1-1-12; Facsimile; (310) -175-6315; E-Mail:[email protected]; URL: http://www.kohncommunications.com
Testimonials
“Bob Kohn at Kohn Communications is a marketing and time-management Guru. Bob is patient yet persistent, and he knows how to inform and lead busy attorneys as they refine their marketing strategies.
The experts at Kohn Communications make strategic and worthwhile connections, and that is invaluable. In fact, after I attended one of Bob’s presentations, he arranged for me to participate in one of his attorney networking meetings, and in one week I have already received a client referral and I have made several strategic contacts with other attorneys who are great referral resources for me.
I’m a busy family law attorney, but it is clear to me that time spent with Bob and his staff is worthwhile.”
“I have been working with Bob since I was an associate. Early in my career he helped me to develop a business development plan that was clear and concise. Over the years I refined the plan through practice and regular meetings with Bob. I have now been promoted to Principal and I believe that Bob played a role in that by helping me demonstrate a commitment to business development to my firm through the years.”
“Larry did a phenomenal job helping focus our marketing efforts. He is knowledgeable and insightful; a true asset. Larry provides real-world useful guidance that makes an impact almost immediately. Happy to recommend Larry and Kohn Communications to my friends and colleagues.”
“I’ve been working with Bob for years about marketing concepts that have been resonating with me since we first starting talking about them, and now most of these concepts are just second nature. It’s amazing how ingrained they become and how easy they are to implement after a while.”
“Larry has been a great resource for me. He helped me look at marketing in a whole new way, and saved me a ton of time by explaining what works and what doesn’t, and why. He also is very savvy about the proper management of internal firm dynamics. Thanks to his good advice, I have vastly improved my marketing portfolio and created many new opportunities for myself. Regardless of where you are in thinking about marketing yourself, Larry can help you.”
“I worked with Larry for about three years to further my business development efforts. I couldn’t be happier. I was always fairly good about marketing and had a number of successes before working with Larry, but I never had a formal strategy. Larry helped me develop a systematic approach to business development that fit well with my practice and my personality, and he held me accountable for executing on that strategy. Larry gradually pushed me out of my comfort zone, which opened up new avenues to identify and engage with prospective clients. As a result, my book of business has over doubled in the time we worked together. I use the tools Larry taught me on a daily basis and they have positioned me well to continue growing my practice for the rest of my career.”
“Thank you for the time, effort, and advice you have given me over the past ten years as my business development coach. When I think about the practical tips you have shared with me and why they work, I begin to laugh because they are so logical and true, but I could not see them without your guidance. The results speak for themselves. But more than anything else, your passion for helping lawyers like me is what really sets you apart from the crowd. Not only are you the best coach around, but I will always consider you my friend.”
“Kohn Communications is the best! I have worked with a dozen Coaches over the last several decades of my practice. Larry is the real deal. His advice started making a difference immediately. Even though the pandemic has decimated my area of law, the phones continue to ring & using his protocol & following his guidance, I see my practice beginning to grow. Give him a shot. You won’t be disappointed.”
“Bob continues to be an invaluable resource in growing my practice and our firm’s office in the Bay Area. Due in part to his coaching, I have seen my new client portfolio nearly double in the last two years. Bob offers pragmatic advice and is strategic in helping his clients develop successful habits to identify and pursue new business targets. His deep knowledge of the legal industry is obvious and overall, he’s just a pleasure to work with.”
“BizDevCoach is a unique and effective tool for business development planning and implementation. By combining a tutorial with an interactive dashboard design, it teaches and it motivates. The Kohn brothers were pioneers in the early years of legal marketing and with this web app, they continue to be on the cutting edge.”
“I just thought I’d take a moment and drop you a quick email to say thank you for all the invaluable assistance you have given me over the years with my professional client development efforts. Your specific client development suggestions are often excellent. But what I have benefited from most is the accountability our monthly sessions provide and the new habits you have taught me. There was a time when I could easily convince myself that I was too busy to devote any time, effort and energy to client development planning and activities. Thanks to you I now know that even during my craziest months I can always find time to at least mentally assess where I am with my current client targets and where I would like to go as soon as my schedule calms down and more time is available.”
“You have made me a far better law partner and far better business developer. I greatly appreciate your help and look forward to continuing to work with you.”
“I have learned all I know about building a community with clients from Kohn Communications. I endorse them to any professional for coaching on building and improving business.”
“Larry is a thought leader in business using his expertise to support others in their businesses. I have had the great pleasure of working with several coaches and consultants in the past, all with certain specialties, but Larry is the one who brings the most comprehensive and efficient approach to the table when it comes to growing my law practice. ”
“From day one Bob lays out a plan, and keeps you to task. Bob offers small, achievable steps to get you moving in the right direction. I felt at ease in talking with Bob, as he has a personal demeanor and provides a reasonable and intuitive approach to business development. The suggestions and advice Bob provides seem like common knowledge, but are actually very insightful and helpful. I would highly recommend utilizing Bob’s skill set to anybody looking to better market themselves.”
“Larry’s advice and counsel helped jump start my business originations shortly after the birth of my son when I feared that there would be little chance I could handle the responsibilities of motherhood, partnership and rainmaking all at the same time. Larry understands the working mom/private practice partner gig and helped focus the limited time I could spare for marketing into tangible results. Years later, when it looked like changing firms was the right business decision, I had options because of my established client base. Larry’s commitment to my success went way beyond what you would expect from a “marketing coach” and I am personally indebted to him for his help over the last several years.”
“Larry, It has been a 20 plus year privilege to know you. What’s more, I also cannot repeat often enough how much your counsel and programs have been a material part of any success we may enjoy. From even before we began, starting with the program that I attended where you spoke, you have been the single most important part of the marketing agenda which has helped us grow and become one of the rare firms in our industry that has transitioned from a practice to a business. Thank you so much for all you’ve done for us over the years.”
“Having founded my firm at age 26 and help build it over 32 years to 260 people, I thought I knew legal marketing and sales. Was I wrong! Larry Kohn and his team are helping me go to the next level of effectiveness. I have already seen great results with only 6 months of coaching and believe I have just scratched the surface of their improvement training. I recommend Kohn Communications without qualification.”
“Dear Larry, I am out speaking on panels and taking advantage of the marketing opportunities I am seeing. I firmly believe that without your patience and guidance this would not have happened. You performed a miracle with me. I remain eternally grateful. Please feel free to use me as a reference. Laura Glynn”
“I’ve got, literally, 2 shelves full of business books focusing on the law firm and how to generate business – and by far – the most on point publication is Selling in your Comfort Zone By Larry and Robert Kohn. I liberally use the information from the book to help my attorneys develop into better rainmakers on a regular basis.”
“Our firm has benefited tremendously from the programs, resources and guidance offered by Larry and his firm. They have helped us individually and collectively to improve our marketing practices and outcomes and to strengthen our mentoring program.”
“Thanks again for your Rainmaker Workshop program. I have used it for ten years now, and it works just as well today as did when I started. But with ten years practice, I am better at applying your techniques. I could not recommend a product more highly. Kudos for a job very well done!”
“I want to thank you for the assistance you have provided. Your consulting provides not only great ideas, but also a system that really helps me implement my rainmaking activities. I highly recommend your service.”
“Larry can help teach the most awkward professional to improve their marketing skills – even attorneys! And he’s a nice guy, too.”
“Years ago I attended a seminar Bob Kohn gave, and it was a watershed moment. His perspective and suggestions helped me see the practice of law in a completely different light. I have worked with him for years since then, and he has helped me focus on identifying, delivering, and communicating value to existing and potential clients which has greatly helped develop my book of business.”
“Six or so months ago Bob Kohn spoke at our firm about marketing professional services. He was by far and away the best speaker I have ever heard on the topic in 25 years as an attorney. Bob offers an exceptionally useful service that some of our attorneys have been using already for a very modest fee. Essentially Bob schedules one 15-minute phone call per month to help keep an attorney’s business development efforts moving and to assist in tracking and identifying opportunities. He is a delight to work with and even if you think you know everything already he can help you.”
“Jeff is an extremely effective marketing coach. He really helped me focus on the critical elements of marketing and how to effectively set aside and use my marketing time. One of my biggest obstacles to effective marketing was that it felt like a chore and I never felt that I had sufficient time to market. Jeff helped me realize that marketing could be done effectively without being a chore and with a minimal time commitment.”
“It has been a privilege to work with you over the past eight years. I have found you to be highly professional in your approach and your professionalism has helped make me more professional.”
“You have provided me and my partners with many practical marketing tips that really work. The new business originations at our firm have quadrupled during the eight years we have used your services and my personal results have increased by an even greater magnitude. Your consultations were a significant factor in our achievements.”
“I would not hesitate to recommend your services to any professional interested in being more successful at developing business.”
“As the Chair of Howrey’s award-winning Training and Professional Development Committee, I can wholeheartedly recommend Kohn Communications. We have retained them to assist us in a number of different ways: coaching our partners on selling and marketing skills; helping to develop our associates’ nascent business development skills; and, teaching our supervising partners how to become better coaches themselves in dealing with our associates. What I like the most about Kohn Communications is their ability to focus on teaching specific, tangible actions to improve rather than getting our lawyers lost in a thicket of amorphous marketing jargon.”
“The evaluations that I received from other partners and associates confirmed my impression that Larry was an excellent facilitator and of benefit to the firm. Mr. Kohn’s firm also works individually with some of our young lawyers on their marketing skills and we have seen good progress with those lawyers.”
“The exercise has been a tremendous spring board for our firm marketing efforts.”
“The coaching from Kohn Communications helps us create individualized business development plans that fit our busy schedules. The coaches help us take meaningful action with prospects and turn them into clients. We all know that we need to develop more business. The Kohn coaches provide the tactics and the motivation we need to ensure it gets done.”
“My monthly marketing meetings with Bob Kohn are invaluable to my practice. They help me stay organized, focused and motivated, and I’ve been able to expand my practice because of them.”
“I would highly recommend Jeff Miiller at Kohn Communications to anyone looking to enhance the marketing and sales skills that are a key ingredient for success in any business. With Jeff as my personal business coach these last two years, I have attained my goal of opening my own practice and am enjoying the ongoing process of networking and building lasting and mutually beneficial professional relationships that allow my new practice to grow and thrive.”
“Working with Bob helped drive my career to the next level. He guided me in making good, sometimes difficult decisions about where to spend my time and energy. Bob demonstrates deep knowledge and sound judgment about the legal services industry. My time with Bob has been time well spent.”
“Bob Kohn’s coaching has helped me focus and refine my marketing efforts in the field of trademark and copyright law. He has made me more aware of what prospective clients are looking for and on how best to meet their expectations. His creative approach enables me to efficiently and productively communicate my strengths and abilities.”
“I have been amazed at the results we have been able to achieve through our work together in such a short period of time.”
“The primary benefit that I have received is your unique ability to bring marketing and practice management issues into clear focus. This unique quality, coupled with your genuine interest in my practice, have made for a rewarding relationship.”
“Thank you for presenting clear, common sense and action provoking methods for us to market our services. Truly, we have had only positive results; we’re learning that promoting our business can be both productive and fun.”
“As Director of Business Development for this firm, I want to thank you for an outstanding seminar. Your presentation was thoroughly engaging and enjoyable, with the concepts easily implemental.”
“Thank you for assisting our firm in understanding ways to obtain new business. Working with four diverse partners was a difficult task but through your insight and organization you made us put on our ‘thinking caps’. Thank you for all of your excellent ideas.”
“As a result of our working together, my income has increased substantially and I am optimistic about a continuing upward trend. Also, I am excited about the quality of my clients and referral sources. I now find that coming to work each day is a pleasure. I cannot thank you enough for your insights and guidance.”
“I would especially compliment you and your organization on the comprehensive approach to marketing that you have developed for professionals like us… You not only present a framework and a method, but you even offer printed forms to show us what we should be doing, followed by telephone reminders and direct encouragement to do them. If one can’t sharpen his focus and improve his practices with all this help, then he should probably not be in business.”
“After trying many different approaches to get our associates to engage in client development activities, this is the first approach that has actually worked. Our consultations with you have paid for themselves several times over already, and I look forward to continuing the relationship.”
“I wanted to thank you once more for all your help over the last year. I have gone from someone who rarely thought about marketing, never thought about marketing without dismay and hated follow through, to someone who thinks about it, does it and even enjoys a lot of it. You have really opened up my eyes to what marketing can be all about. I cannot thank you enough.”
“Your knowledge of law firm marketing issues and techniques, and your ability to transfer that knowledge through group presentations and interactive workshops, has been a valuable part of our practice development program. Of equal or even greater value has been your one-on-one work with attorneys. In my case, I found that our monthly sessions brought a new sense of focus, commitment and accountability to my individual marketing efforts. Having kept in close touch with the other one-on-one participants, I believe I can say that the same holds true for them.”
“Your approach has generated additional real activity and several of the attorneys are quite amazed by their progress.”
“Your presentation exceeded every expectation I had. Your simple, common sense, systematic approach to business development, as well as your philosophy of the longer term view, is exactly what we needed to hear.”
“I think that many, if not most, of our attorneys are ratcheting up their business development efforts. There has been a recent flurry of marketing activity in the firm – thanks to you.”
“Your enthusiasm, inspiration and good common sense have significantly helped me guide my business development efforts with a good deal of success.”
“I am pleased to say, that our regular monthly meetings provided me with the right stimulus to engage in new activities. Because I knew that we had scheduled a series of meetings, I would force myself to complete the projects which we had discussed such as writing articles and making luncheon appointments with new contacts who I otherwise would have ignored.”
“Because of your counsel we have for the first time been able to develop a focused marketing effort which targets new and existing clients in an organized manner. This has resulted in increased business and we expect the beneficial effects to multiply, as we continue to implement your recommendations.”
“Your approach to marketing is refreshing, and all of us benefited from it. Those of us with whom you worked on an individual basis we have seen a direct increase in enthusiasm, effort and, most importantly, results.”
“A lot of the success I have experienced over the last year and a half was a direct result of your efforts.”
“Your Marketing Skills Workshop was a great help to the people our firm. With your guidance, each person was able to define his or her own marketing goals, and to design a practical, step-by-step approach to business development. It is an excellent program – and we’ve seen the results!”
“Bob Kohn at Kohn Communications is a marketing and time-management Guru. Bob is patient yet persistent, and he knows how to inform and lead busy attorneys as they refine their marketing strategies.
The experts at Kohn Communications make strategic and worthwhile connections, and that is invaluable. In fact, after I attended one of Bob’s presentations, he arranged for me to participate in one of his attorney networking meetings, and in one week I have already received a client referral and I have made several strategic contacts with other attorneys who are great referral resources for me.
I’m a busy family law attorney, but it is clear to me that time spent with Bob and his staff is worthwhile.”
“When I was approached to participate in a virtual Lawyer Mixer, moderated by Larry, I was skeptical. It was a novel concept, but I could not imagine that a zoom meeting of numerous lawyers could be informative, enjoyable, productive and/or beneficial to my practice. I was wrong. It was all those things, and more. A few weeks ago, I attended a Lawyer Mixer, as one of the co-hosts. Not only did I have the opportunity to explain to the group what I do for a living – and what I enjoy about my practice – but I learned so much about various practice areas ad feel like I have a new group of colleagues. Of course, I was responsible for the follow up and have had a number of subsequent conversations with other lawyer participants, which ultimately achieved my goal of branching out my network of people who will refer me cases and to whom I can refer. I would not hesitate to participate in a Lawyer Mixer again.”
“It has been a long time since I have participated in networking events (Zoom or in person). Larry was very confident and outgoing which put me at ease. It was a great way to get back into connecting with my colleagues on a personal level.”
“Larry is a business development genius and someone that I trust. I recently attended his online lawyer mixer, which was an effective use of my time, enabling me to introduce our law firm and connect with over 40 attorneys in an hour. It did not disappoint.”
“We have worked with Kohn Communications for two years and couldn’t be happier. From 1-on-1 coaching to virtual trainings, they have the tools and talent to complement your marketing staff in helping take your attorneys to the next level in their business development efforts.”
“What a wonderful experience to meet so many talented lawyers!
I was a bit skeptical to participate in a lawyer mixer via Zoom. However, I was pleasantly surprised! As always, Larry Kohn facilitated a terrific online event, which enabled me to engage in meaningful discussions with lawyers from different specialties who will be valuable future connections. I would not hesitate to participate in one of Larry’s mixers in the future.”
“I recently participated in an online networking mixer hosted by Larry. It was a terrific event. I met several great attorneys in my breakout room and have already been in touch with a couple of them in order to discuss how we may be able to work together in the future.”
“I really enjoyed the mixer and thought it was a great way to meet a variety of other attorneys. I have already scheduled a few separate meetings based on the mixer. Thanks for including me.”
“I cannot thank you enough for inviting me to your marketing mixer. In this now virtual meeting world, marketing has become an increasing challenge. The idea of having a large group of lawyers, but not too large so that we do not get to know and learn about each other, interact in a virtual network set up by your firm, with break up groups and follow-up, was an excellent opportunity that I would otherwise not have had the opportunity to encounter. I have already established contacts, and, very pleasantly, reestablished old contacts who I had not seen or spoken to for years. Overall this was a very valuable meeting for me and a way to get my and my firm’s expertise and experience across to many lawyers who I would otherwise not have had the opportunity to meet.”
“I was invited to the online lawyer mixer by Kohn Communications. It was billed as a way to meet more attorneys that may be good referral sources. It definitely fit the bill. I logged onto the zoom at the correct time and there were quite a few attorneys on as well. Each attorney spent about ½ minute describing their practice area. There were large firm attorneys, solo practitioners and in between (which I am). I was looking for a good securities attorney to represent my clients, and have had the hardest time finding one that works with small businesses. Low and behold, there was one on the call! Also as a south Orange County attorney I get many requests for assistance with Mexican law, which I cannot perform. To my surprise, there was a Mexican / US attorney on the call. It was a great way to spend a little time to get some good potential referral sources.”
“I attended a Kohn Communications mixer. I appreciate how much planning they put into it. And, the mixer itself was enjoyable. The host guided the Zoom mixer so that everyone was engaged. It was fast-paced and very productive. Following the mixer, they provided everyone with a roster of those in attendance (inviting only those who opted in to be a part of the roster). I found the mixer to be a good use of time in a world where demands on time are high.”
“The online lawyer mixer is the most efficient way to meet qualified attorneys and potential referral sources. Larry keeps the dialog moving at the right pace, and business development is at the forefront of every dialog. I’ve met some wonderful people, and am always grateful to Larry for hosting such a wonderful event. Thank you Larry.”
“I’ve really enjoyed the lawyer mixers. Having my own firm since the early 2000s, I’ve found that we get most of our cases from other lawyers. Kohn Communications understands the value of lawyer-to-lawyer contacts, and its mixers create excellent referral opportunities. Keep up the good work, Larry!”
“I had a great time at the recent Kohn Communications online lawyer mixer. There was a diverse mix of qualified attorneys, including several new potential referral sources with whom I’ve since connected. In particular, I enjoyed the way that business development was at the forefront of the event. It was directly to the point, and did what the invitation said: create a network of good referral sources.”
“The Kohn Communications’ lawyer mixers are a wonderful opportunity to get to know other attorneys in your area from a range of practice areas. Formerly, this was the sort of thing that you might expect to do through local and regional bar associations, but COVID has pretty much wiped out those sorts of social engagements. It’s a delight to see Kohn Communications picking up the slack and bringing us together again. During a recent lawyer mixer, I met a number of attorneys that I would love to get to know better and even had a couple reach out to me. Thanks to Larry Kohn of Kohn Communications for putting it together!”
“I thoroughly enjoyed and appreciated your lawyer mixer. I had an opportunity to get introduced to numerous other lawyers, several of whom I have already reached out to or they have reached out to me. I would wholeheartedly recommend your mixers to my colleagues and would be delighted to enjoy additional meetings.”
“The students in Making an Effective Sales Presentation have rated your classroom performance with a perfect score.”
“The vast amount of information that you conveyed to me concerning general presentation skills made me realize that I would be doing more than just fine tuning my skills. From tips on the structure of a speech, to the reworking of the message to make it more appropriate for the target, to the nuances of word choice, I came away from our sessions feeling 100% better about my skills as a speaker.”
“Your pre-conference coaching exceeded my expectations enabling me to plan, organize and deliver my presentation with confidence and enthusiasm – and the audience responded appropriately.”
“You entirely and positively changed my view of speaking, thinking and presenting.”
“I am writing to thank you for your exemplary efforts in helping me improve my public speaking skills.”
“Your coaching brought my presentation into focus and helped me communicate my ideas in a cogent and memorable manner.”
“We’ve used the Kohn Communications surveys several times now with strong results. We’re getting more business from our clients and great referrals.”
“I was extremely pleased with your performance conducting our client satisfaction surveys. Your attention to detail and overall approach to completing this very important project was recognized throughout the Marketing Committee. We found the information revealed to be incredibly valuable and your assessments a necessary component of increasing our level of service. This project would not have been such a success without your diligence in making sure we were on track.
When compared to other communications firms in the industry, Kohn Communications proved to be an exceptional value both in price and quality. Thank you for your outstanding work on this project.”
“I very much appreciate your work on the client satisfaction surveys. I am pleased that our clients were surprisingly candid. Some of the comments were revealing of issues that I was unaware of, while others ratified my opinions (both good and bad). Your assessments were also valuable, and I intend to follow-up on them.
I intend to share the surveys with my partners because I think we should all learn from them. At the same time, I will be recommending your services. I think that the surveys are worth the cost.”
“The results of the client satisfaction survey have been very enlightening and profitable. I was quite surprised at my client’s responses in the survey. The recurring complaint from my clients was that I did not understand their current business needs. Wow, how did that happen? I have always thought my greatest skill was my understanding of the client’s needs. I even touted that skill in my marketing materials. Now my clients are telling me just the opposite… very enlightening.
When I start working with a new client I make sure that I fully understand their needs. Then, as time goes by, unless I hear otherwise, I assume that everything is going well and that they are very happy with the service. I have not taken the time to ask them if their needs had changed and if they are happy with the service.
The client satisfaction survey has been extremely valuable to me. It seems that the clients are capable of quickly reducing the services to minimize the fees but they are much slower at asking for more service. In the survey process my clients were able to candidly explain what they want and are not getting from me. So now all I have to do is meet with my clients and redefine the service. The survey has streamlined the process of expanding the service to my existing client base. It has been very profitable.
Thank you Larry, the client satisfaction survey service has been very helpful to me.”
“I attended a tremendously inspirational, motivational and productive series of 4 weekly 30-minute business development seminars via phone and slides with Bob Kohn at Kohn Communications, that have kickstarted my marketing practice. The seminar covered essential tools and techniques to keep business development top of mind, to widen my target audience, to develop words that sell my services, and to organize the many leads using their wonderful BizDevCoach app. For someone busy who is always juggling time, my favorite take away was to take 5 minutes to do SOMETHING every day – I have a sticker on my keyboard that says “5 min BizDev” and have done something every day to make an outreach, follow up on a lead or work on a project involving my target audience. This program was filled with simple, practical and powerful steps one can take to build their practice, bolstered with wisdom, support and encouragement. I highly recommend it!”
“Lawrence “Larry” Kohn is a dynamic and engaging presenter on management and leadership. His recent facilitation of the third segment of ALA Capital Chapter Leadership Series was motivating for all in attendance. Larry’s influence to draw the audience into a thought-provoking discussion which was focused on “how to get a seat at the table” left them wanting more. Larry shared some tips and tricks on how to influence the decision makers; develop an innovative proposal that will grab any key stakeholders’ attention; and an implementation strategy. More importantly, I walked away with the following steps to better my chance once I got a seat at the table: (1) communicate the benefits (values); (2) anticipate the obstacle; and (3) manage through the safety and fear syndrome. These steps have been working like a charm.”
“Larry’s presentation at our ALA Chicago Chapter on improving communication in a law firm got rave reviews! Larry did a wonderful job of sharing information, keeping it interactive and giving great takeaways that could be applicable when I headed back to my office. Thanks for the knowledge!”
“I thoroughly enjoyed your presentation on Recession Rainmaking today at the Philadelphia Chapter luncheon. In this tough economy, it has become even more imperative that our attorneys understand and implement business development strategies. With your practical approach and proven techniques, it makes it easy for us as administrators to support the attorneys in their efforts to create income now and in the future. I would highly recommend this session to attorneys, administrators and everyone on the legal management team.”
“If Academy Awards were given for presenters, Dr. Jill Kohn would be a perennial nominee. She captivated our membership with her well-researched, thought-provoking presentation on The Dysfunctional Office, which also branched into corporate communications, conflict resolution and rules of engagement for achieving cordial office behavior… Jill Kohn’s well-paced delivery, peppered with insight, humor and spot-on graphics was a big hit with our group.”
“I had the pleasure of first hearing Larry Kohn at a 2005 ALA National Conference in San Francisco. I felt that his “selling with honor” approach to marketing would resonate with our firm’s attorneys, so I immediately booked Larry for our firm retreat. As predicted, his active and entertaining presentation was well received. So much so, most of our attorneys signed up for his mentoring program. The following year I suggested Larry as a dinner speaker for our annual ALA Oregon Partner Dinner event. The ALA Oregon board felt that Larry’s message should not be limited to partners, so we added a half day seminar, which was open to firm administrators, marketing professionals, and attorneys. Both events were well attended and once again, Larry’s message and delivery style made for a fun and informative event.”
“I am pleased to say that representatives from Kohn Communications have been speaking at the State Bar of California Annual Meeting since 1986. All of their presentations have been well attended, informative, and motivational. The speakers have been organized and very professional in their conduct. They consistently received top evaluations. I have nothing but good things to say about Kohn Communications. My 15+ years working with Kohn Communications has proven their loyalty and commitment to the State Bar and the attorneys in California.”
“I found your presentation style and content to be entertaining while maintaining the professional demeanor required by our legal community. I received numerous program evaluations and several follow-up communications from our members who attended your presentation who indicated that they were glad they had found the time in their busy day to attend your program.”
“We were very impressed with your professionalism. The program you created was informative and motivational and received outstanding reviews.”
“It was obviously a timely topic considering that we enjoyed five times the number of people attending than I expected! It is unusual for us to get over 100 attendees at our lunch meetings. More importantly, those who I spoke to after the presentation felt you were interesting, informative, and gave practical information on getting new clients.”
“Your presentation was insightful, and the comments we have received have been very positive. Your program was the best attended event in the chapter’s history, we were literally sold out.”
“I would like to thank you for speaking at my Computer Law class at Southwestern University Law School. Many of the students told me after class that your presentation was one of the most important things they learned in law school.”
“The students in the class really enjoyed and benefited from your presentation. You clearly demonstrated your expertise in this area, and your teaching style was energetic and captivating. In fact, I am pleased to tell you that on their evaluations, they gave you the highest possible scores.”
“Your presentation was most informative, interesting and apparently quite well received. Many people came up to me at the end of the meeting, telling me how much they enjoyed and learned from the presentation.”
“I know you gave those fortunate enough to hear you something unique to think about. It’s always nice to hear someone who is a pro and really excited about their subject. You are.”
“Your creativity and interaction made the meeting a useful seminar.”
“Thank you for mesmerizing our members at our September meeting! Many members took extensive notes during your speech, and you are the first speaker to have ever been asked for an encore!”
“Thank you again for making this our most successful event for the Business Resources Committee to date.”
“It was a most valuable presentation and we received a lot of positive feedback. You facilitated a wonderful session which gave our Board members a safe place to share their feelings and discuss ways in which we can begin to confront our fears and get beyond the obstacles.”
“I can’t thank you enough for the wonderful job you did the other evening at our communications seminar. I know from the many compliments I received after the program that your presentation was extremely well received and timely.”
“This handy book could not have come at a better time. In today’s economy, we all need to keep selling in mind. Selling in Your Comfort Zone helps the reader identify the types of selling he or she enjoys, so that selling can take place in a stress-free atmosphere — a lawyer’s comfort zone.
The book will help any reader reflect on the benefits and value that he or she offers to clients. It will help a lawyer identify potential new clients in their comfort zone and how to communicate both the value of his or her services and his or her interest in their business. The authors identify numerous techniques to meet new clients and systems to stay in touch with them. The book also includes 106 practical tips for effectively selling, including public speaking, seminars, public relations, written materials and face-to-face meetings.
Robert N. Kohn and Lawrence M. Kohn present their strategies with a fresh approach. Lawyers interested in marketing and business development will certainly find food for thought in this 192-page book. The clear and concise presentation make it easy to read, and the practical tips make it easy to implement their techniques and strategies into any marketing and business development plan.”
“I’ve got, literally, 2 shelves full of business books focusing on the law firm and how to generate business – and by far – the most on point publication is Selling in your Comfort Zone By Larry and Robert Kohn. I liberally use the information from the book to help my attorneys develop into better rainmakers on a regular basis.”
“The authors fully address every excuse lawyers make, every obstacle they throw up to avoid engaging in effective business development. Lawyers at all practice levels — and marketing professionals responsible for their training — can benefit from the practical tools and solutions presented in this guidebook.”
“The pioneering Kohn Brothers have done it again. Here’s a practical, easy-to-read and dare I say, comfortable book loaded with tips and checklists ready made for solo practitioners and mega-law-firm rain- makers alike. If your existing comfort zone is hindered by obstacles, rejection, and barriers, then this is a must read. At our firm we have seen these comfortable techniques produce results.”
“I think it’s an instant classic, and a ‘must read’ for any lawyer hoping to build his or her practice.”
“Robert and Larry Kohn have filled this book with pearls of wisdom about selling gathered from many years of teaching lawyers how to generate new business. Whether you are starting out or want to build an already successful practice, Selling in Your Comfort Zone will help you discover your path to success. Read it once and you will find your- self coming back to it over and over again.”
“Many books have been published on the topic of business development within law firms. A few have even touched on the disconnect between the need for active sales initiatives and the inherent reluctance of most lawyers to engage in such activities. With Selling in Your Comfort Zone, the Kohn brothers have produced the first book that centers around this critical issue and puts forth a comprehensive and practical guide for overcoming the discomfort and allowing lawyers to excel at busi- ness development while remaining true to their nature.”
“I am very impressed with the book, Selling in Your Comfort Zone. It is packed with practical and immediately useful information. More importantly, the authors address the reasons for the reluctance many professionals have towards sales. The authors make a persuasive case that understanding, and confronting, the psychological barriers to sell- ing is just as important as developing selling skills. I highly recommend this book to anyone who needs to sell their professional services but is uncomfortable with the thought of doing so. This book provides a clear and thoughtful action plan to overcoming the internal and external obstacles in the way of achieving sales success.”
“Selling in Your Comfort Zone is a ground-breaking book that will help even the most reluctant and/or inexperienced sales professional expand existing relationships and develop new business. Aligning sales techniques with an individual’s comfort zone is superior to the ‘one- size-fits-all’ approach that most books on ‘rainmaking’ propose.”
“The book, Selling in Your Comfort Zone, is terrific. The key lesson of this book is that anyone can be a rainmaker. All that’s needed is to follow the stepping stones the book lays out in front of you. And the concept of Selling in Your Comfort Zone takes away the fear factor. So the result is that selling can even be – is this possible? – fun.”
“Bob Kohn at Kohn Communications is a marketing and time-management Guru. Bob is patient yet persistent, and he knows how to inform and lead busy attorneys as they refine their marketing strategies.
The experts at Kohn Communications make strategic and worthwhile connections, and that is invaluable. In fact, after I attended one of Bob’s presentations, he arranged for me to participate in one of his attorney networking meetings, and in one week I have already received a client referral and I have made several strategic contacts with other attorneys who are great referral resources for me.
I’m a busy family law attorney, but it is clear to me that time spent with Bob and his staff is worthwhile.”
“Our firm hired Larry Kohn to work with one of our most promising young attorneys on his personal productivity years ago. They attorney had come from the public sector and was transitioning into private practice with us. The stakes were high, as the attorney was and is a tremendous talent in one of our core practice areas. Not only did we see improvement in productivity in the near term, but the attorney asked to continue working with Larry on a go-forward basis. Some habits are hard to break, but fast-forward to today and I can tell you that we have seen light years of improvement from this attorney —- as I write this he is having his best year with the firm thus far.”
“Larry Kohn is a wizard at discerning, distilling and defining the essence of issues and situations; clarifying your key objectives; and coaching you forward to assure that you achieve your objectives.”
“Larry is the quintessential productivity guru. I have become a more productive attorney and person over the 20+ years that I have worked with Larry.”
“A good coach is one whose suggestions really help you reach your goals. A great coach is one whom you look forward to talking to every month. Larry Kohn is a great coach. He motivates me at every opportunity. Thanks to Larry, my law practice is more efficient and more rewarding. To give some specific examples, I’m now much more efficient at client communication (e.g., e-mails), maximizing delegation, and business development. Not only do I have more clients, my onboarding and management processes are now streamlined. With Larry’s help, I have developed systems for reaching out to larger numbers of contacts using less time and improved my ability to identify the best use of my time. I have delegation processes that allow me to serve a much larger and profitable client base. I now have more time for the people and activities that produce the most value and enjoyment.”
“Larry has been an indispensable resource to me for the past 17 years. He has provided advice to me across all aspects of my professional life with a collegial, direct, common sense approach. I’m far more productive as a result of my relationship with Larry, and more sane too! Larry adds value each and every time we talk. He’s the most organized person I know, and he has passed along his methods for prioritizing what’s important. I have adopted with great success his recommendations to schedule my “personal thinking time”, utilize shared online task lists, clarify my priorities to my team and delegate to them as much as possible. His philosophies of asking my associates “What’s next?” and encouraging my associates to ask me, “What can I take off your plate?” have meaningfully improved our group’s productivity. I often describe Larry as the professional wind beneath my wings!”
“Dear Larry — I’m grateful for all of your advice regarding my personal productivity. As an entrepreneur, there are all sorts of demands on my time, and your specific, detailed advice has helped me identify the highest-value tasks. This, in turn, has helped me not only in terms of marketing, but in terms of client service, the management of my firm, and my personal stress levels. Your guidance has been transformative. Thanks again for all your help. Best regards – Marty Dakessian”
“Kohn Communications has been working with me for over seven years now, and I was meeting with Larry to try to make partner at my law firm. One obstacle was not having enough time to do marketing because of all of the work on my desk, and managing to get through it. Larry got to the root (or roots) of my problems. We set up a system for delegation that involved a task manager. Not only do I still use the task manager 5 years later, so does the rest of my firm and it is an integral part of delegation. Larry also has coached me into setting up systems to allow for faster and more productive feedback with associates. Of course, all of these techniques take time and effort, but they have worked very well. It has freed up more time in my day to work on marketing and business development, which are fundamental to my role as a partner.”
“Larry Kohn has TRANSFORMED my life and my law practice. We started our relationship with the goal of improving my marketing efforts. We soon discovered that it is difficult to focus on marketing when my practice is not operating properly. With that realization, Larry taught me strategies to better manage my communications with my clients and staff, maintain better records, be more systematic with task management and monitoring, and have an overall better work/life balance. Since then, I’ve found that there are fewer mistakes, better efficiency, and I have less stress because my mind isn’t as preoccupied with what we might be neglecting or forgetting. Now I have more bandwidth and energy to pursue the marketing techniques that Larry is teaching me. More importantly, we are better equipped to efficiently manage the increased workload generated by my marketing efforts.”
“Over the many years that I have worked with Larry, he has provided numerous tools for business development, time management and career navigation. He has also shared techniques for managing people and maximizing my personal and financial rewards. Larry provided reminders until they eventually became habits. Just one example is that he has always said that if I am overwhelmed, it means that I‘m not delegating enough. He said, “Every time you are overwhelmed, ask yourself, “What am I doing that can be delegated?”” Over the years, I was able to develop an instinctive reaction and take action. I not only use his myriad reminders for myself, but I share this advice with others, magnifying his impact within the banking and legal community.”
“I’ve had the privilege of working with Larry Kohn for several years, and his coaching has been transformative for both my personal efficiency and my team’s performance. Larry’s innovative approach to structuring communications has streamlined our project management, while his insights into delegation have allowed us to build effective reporting structures, enhancing our overall productivity. His focus on prioritizing tasks for maximum ROI of time has drastically improved my personal efficiency. Beyond his expertise, Larry’s empathetic and customized approach to coaching makes him a true mentor. I wholeheartedly recommend Larry Kohn to anyone looking to elevate their productivity and success.”