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Marketing Consultant and Public Relations Facilitator
(831) 594-7500
Wendy Brickman is a marketing consultant and public relations facilitator for Kohn Communications. For the past 15 years, Ms. Brickman has provided public relations and marketing services to hundreds of small and large organizations throughout the United States, including the legal, accounting, and medical fields, as well as many other businesses and
non-profit organizations.
PROVIDES MANY PUBLIC RELATIONS SERVICES INCLUDING:
-Coaching to enable clients to gain knowledge and skills to maximize the publicity of their organizations in their target markets
-Creation and implementation of effective public relations plans
-Assistance to organizations to identify client target markets
-Preparation of customized effective publicity campaigns
-Tailored publicity strategies to meet client goals and objectives
-Assistance in helping employees work together to accomplish publicity tasks
-Determines and defines company message
-Maximizes optimal media exposure in target publications
-Prepares positive and concise company information for media
-Utilizes relevant media strategies and contacts to reach print, radio, television and Internet
-Identifies key associations and trade organizations for outreach
-Helps to arrange speeches at local, regional, and national levels
-Works to position key employees as experts in their field to the media
-Builds organization/brand awareness
-Takes advantage of all media opportunities
-Promotes clients to media in association with “breaking news” items and story trends
-Provides media training
-Responds promptly to all media queries
-Provides periodic and up-to-date progress reports
EXPERIENCE & CAREER ACHIEVEMENTS
Over 25 years of diverse public relations and marketing experience at companies in Los Angeles, California, and as a consultant in Monterey, California.
Varied and successful media contacts with regional and national newspapers, trade publications, consumer magazines and newsletters, regional and national radio, regional and national television news and talk shows, Internet webzines and wire services, freelance writers and columnists.
Public relations consultant since 1990, providing consumer and business-to-business public relations to a wide variety of clients
Arranged for feature stories, interviews and product reviews in numerous local, regional, and national media
Scheduled speaking engagements for clients at many local and national organizations.
EDUCATION
-Loyola Marymount University, 1984,
MBA Marketing/Management
-University of Southern California, 1978,
MA-Broadcast Journalism
-University of California, Berkeley, 1975,
BA-English
AWARDS
-California Chamber of Commerce, Small Business Advocate of the Year, 1999
-Robert C. Littlefield Award, Monterey Peninsula Chamber of Commerce, 1999
-Business Excellence Awards, Monterey Peninsula Chamber of Commerce, 2003 and 1999
OTHER EXPERIENCE
-Producer of regional radio show, “Lawyers on the Line,” for four years, with her attorney husband of over 20 years
-Author of article, “Publicity Pays” which has appeared in numerous publications
-Held marketing/management managerial positions in the home video industry at Paramount Home Video, Media Home Entertainment, and at two nationally recognized firms in the management training film industry
-Adjunct faculty at Golden Gate University and California State University at Monterey Bay. Taught Marketing, Business Communication and Business Writing courses
-Has given numerous courses on marketing and public relations
-Graduate of Leadership Monterey Peninsula and Leadership Santa Cruz Programs
-Served on numerous Boards of Directors, including Monterey Peninsula Chamber of Commerce, Monterey County Workforce Investment Board, National Football Foundation & College Hall of Fame, Monterey History and Art Association, Shelter Outreach Plus, Development Executives Network, Professional Women’s Network, Monterey Celtic Arts Academy
- Consultant with the Central Coast Small Business Development Center (SBA)
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