Articles

Marketing Articles

  1. Biz Dev Breakthrough!

  2. Building Your Practice of the Future

  3. Six Tips for Developing Relationships with Potential Clients

  4. Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business

  5. Selling Your Services Might Not Come Naturally – But It Can Get Easier

  6. Building a Rainmaking Culture

  7. Getting Qualitative Survey Feedback and Responding to Your Reconnaissance

  8. Strategies for Planning and Executing a Satisfaction Survey

  9. Marketing Your Practice, Part 5: A Mailing List To Market Your Practice

  10. Top Five Reasons Why Clients Leave

  11. Engaging Reluctant Rainmakers

  12. Marketing Your Practice, Part 4: Developing Your Referral Sources

  13. Social Media Marketing for Attorneys, Part 1: Introduction to Social Media

  14. Marketing Your Practice, Part 3: Meeting New Prospects

  15. The Art of Making Rain: 7 Steps That Give Associates an Edge

  16. Marketing Your Practice, Part 2: Marketing Your Practice Through Organizations

  17. Client Satisfaction Surveys, Part 4: Respond To Negative Feedback and Convert Positive Feedback into More Business

  18. Client Satisfaction Surveys, Part 3: How To Conduct Them, Who Should Conduct Them and Techniques To Get Qualitative Feedback

  19. Winning Clients Takes More Than a Handshake

  20. Client Satisfaction Surveys, Part 2: Choosing the Right Clients and Creating Your Survey Questions

  21. Marketing Your Practice, Part 1: How to Get the Clients You Want

  22. Differentiation in Selling for Lawyers

  23. The Obstacles and Benefits of Client Satisfaction Surveys

  24. 10 Steps To Greater Profitability

  25. Effective Speakers Create an Emotional Bond

  26. The Holidays Are Coming – Sooner Than You Think!

  27. Target Research – The Rainmaking Catalyst

  28. 3 Steps to Smarter Customer Surveys

  29. Tips for Business Owners Who Want to Be Effective Sales Managers

  30. Break the Entry Barriers to Rainmaking

  31. Why Clients Leave

  32. Building Client Loyalty: Appropriate Techniques for Revealing Personal Qualities

  33. Client Satisfaction Surveys – The Benefits & Overcoming Obstacles

  34. Experiencing the Benefits of Public Relations

  35. 10 Counter-Intuitive Tips for “Working a Room”

  36. Got 15 Minutes? He’ll Make You a Marketer

  37. Administrators Can Manage Marketing

  38. Let Logic, Not Panic, Guide Your Public Speaking

  39. Promoting Your Practice Through Non-Profit Organizations

  40. Doing Business With Friends

  41. Sell More: Get a Handle on Contact Management

  42. Holiday Marketing: The Pros and Cons of Greeting Cards, Gifts and Gatherings

  43. Public Relations for the Small Firm and Solo Practitioner

  44. 12 Tips for Making Your Seminars a Superior Marketing Machine

  45. Marketing Your Law Practice on the Internet

  46. Motivating Non-Marketers: Tips From Marketing Partners

  47. Marketing Leadership: Inspirational Techniques for Changing the Firm Culture

  48. Following Up After Lunch

  49. Create Achievable Marketing Plans

  50. Successful Marketing Requires Accurate Targeting

  51. Discussing Fees

  52. Unconventional Wisdom for Practice Development

  53. Marketing Through the Spoken Word: Conversations and Public Speaking

  54. Procrastination: The Nemesis of Marketing

  55. Developing a Marketing Culture in Your Firm

  56. Teaching Lawyers to Market

  57. Turn Technology into Competitve Advantage

  58. Differentiation in Marketing Professional Services

  59. A Marketing ‘Coach’ to Make It All Palatable

  60. Easing the Pain of Making It Rain

  61. Marketing Through Public Speaking

  62. Law Firms Find Associates Can Make Rain, Too

  63. Motivating Non-Marketers

  64. Sabotage and Ignorance – Why Lawyers Fail to Market

  65. The 15-Minute Marketing Workout

  66. Too Busy to Market?

  67. A Place to Meet New Business

  68. Finding Financial Security Through Satisfied Clients

  69. Secrets of Working a Room

  70. Closing – The Art of Proposing

  71. Marketing – A Process, Not A Personality

  72. Learning to Market: The Educated Alternative

  73. The Fundamental Principles of Rainmaking

  74. The Right Receptionist: No Second Chance to Make First Impression

Management Articles

  1. The Elements of Delegation

  2. Dysfunction Doesn’t Make Cents

  3. Healing the Dysfunctional Law Firm

  4. Law Firm Dysfunction: It’s Not Just the Individual’s Fault

  5. Mentor as Career Coach

  6. Leadership in a “Down” Market

  7. Communicating in the Dysfunctional Office

  8. Motivating Staff to Peak Performance

  9. Devoured by Time

  10. Mentoring — Avoiding Isolation

  11. Leadership is Key to Law Firm Prosperity

  12. Did I Make Myself Clear? Improving Communication in Your Office

  13. Safety First – The Foundation of Quality Communication

  14. Four Communication Rules to Maximize Productivity

  15. Productivity Through Quality Communication

  16. 10 Time Management Tips

  17. The Elements of Effective Delegation

  18. The Art of Delegation

  19. Conquering ‘Delegation Phobias’

  20. Collection Cures

  21. Converting Deliquency Into Currency

  22. Collect Deliquent Receivables, Keep Your Clients

  23. Collecting Your Accounts Receivable

  24. Simple Steps to Improve Collections

  25. Top Five Reasons Why Clients Leave

  26. Tips for Business Owners Who Want to Be Effective Sales Managers

  27. Executive Coaching – How and Why It Works

  28. 7 Tips for Fine Tuning Your Business Writing Skills

  29. Finding Financial Security Through Satisfied Clients