Marketing & Management Blog

Many professionals find it difficult to embrace new technology. New technology can be frightening and difficult to learn. And sometimes new technology doesn’t work as promised. So it may feel more comfortable to cling to old ways.

However, refusing to consider new technology can minimize your ability to offer quality service. …Read Full Entry

One way to build confidence in your service is to hire staff that makes you proud. Always strive to hire people with good character who share your values. And have the courage to let people go who are either unable or refuse to adopt your core philosophies. …Read Full Entry

Your policies and procedures are the rules that insure quality service. Knowing that you have good policies and procedures will increase your confidence in your ability to offer value.

For example, many of our clients have adopted the “twenty-four-hour callback policy.” …Read Full Entry

Your guiding principles, or philosophies for doing business, are the underlying beliefs that guide your decisions about how you help your clients. A litigator whose guiding principle is to help clients keep their costs down will always advise the most cost-effective course of action. Instead of immediately litigating, he might first recommend negotiation or mediation. …Read Full Entry