Marketing & Management Blog

While entertainment is a highly common and absolutely appropriate technique for generating business, not everyone thinks it is appropriate. Some people are annoyed by vendors offering to take them to lunch. We had a client who said that one of his clients made it clear that he only wanted good work and no entertainment. …Read Full Entry

The question comes up frequently, “When you entertain someone for business (for example, when you take someone to lunch), what do you talk about?” A good technique is to get your contacts talking about themselves. You simply have to develop the skill of asking good questions. …Read Full Entry

We always recommend that you blend your business entertainment with the activities you enjoy. We have had many clients who have thought of themselves as social introverts but who have effectively used their hobbies and interests as a vehicle for entertaining their valued contacts. …Read Full Entry