Selling In Your Comfort Zone
Selling With Honor

Marketing Articles

  1. How to Build a Business Development Culture
  2. The Right Receptionist: No Second Chance to Make First Impression
  3. The Fundamental Principles of Rainmaking
  4. Learning to Market: The Educated Alternative
  5. Marketing – A Process, Not A Personality
  6. Closing – The Art of Proposing
  7. Secrets of Working a Room
  8. Finding Financial Security Through Satisfied Clients
  9. A Place to Meet New Business
  10. Too Busy to Market?
  11. The 15-Minute Marketing Workout
  12. Sabotage and Ignorance – Why Lawyers Fail to Market
  13. Motivating Non-Marketers
  14. Law Firms Find Associates Can Make Rain, Too
  15. Marketing Through Public Speaking
  16. Easing the Pain of Making It Rain
  17. A Marketing ‘Coach’ to Make It All Palatable
  18. Differentiation in Marketing Professional Services
  19. Turn Technology into Competitive Advantage
  20. Teaching Lawyers to Market
  21. Developing a Marketing Culture in Your Firm
  22. Procrastination: The Nemesis of Marketing
  23. Marketing Through the Spoken Word: Conversations and Public Speaking
  24. Unconventional Wisdom for Practice Development
  25. Discussing Fees
  26. Successful Marketing Requires Accurate Targeting
  27. Create Achievable Marketing Plans
  28. Following Up After Lunch
  29. Marketing Leadership: Inspirational Techniques for Changing the Firm Culture
  30. Motivating Non-Marketers: Tips From Marketing Partners
  31. Marketing Your Law Practice on the Internet
  32. 12 Tips for Making Your Seminars a Superior Marketing Machine
  33. Public Relations for the Small Firm and Solo Practitioner
  34. Holiday Marketing: The Pros and Cons of Greeting Cards, Gifts and Gatherings
  35. Sell More: Get a Handle on Contact Management
  36. Doing Business With Friends
  37. Promoting Your Practice Through Non-Profit Organizations
  38. Let Logic, Not Panic, Guide Your Public Speaking
  39. Administrators Can Manage Marketing
  40. Got 15 Minutes? He’ll Make You a Marketer
  41. 10 Counter-Intuitive Tips for “Working a Room”
  42. Experiencing the Benefits of Public Relations
  43. Client Satisfaction Surveys – The Benefits & Overcoming Obstacles
  44. Building Client Loyalty: Appropriate Techniques for Revealing Personal Qualities
  45. Why Clients Leave
  46. Break the Entry Barriers to Rainmaking
  47. Tips for Business Owners Who Want to Be Effective Sales Managers
  48. 3 Steps to Smarter Customer Surveys
  49. Target Research – The Rainmaking Catalyst
  50. The Holidays Are Coming – Sooner Than You Think!
  51. Effective Speakers Create an Emotional Bond
  52. 10 Steps To Greater Profitability
  53. The Obstacles and Benefits of Client Satisfaction Surveys
  54. Differentiation in Selling for Lawyers
  55. Marketing Your Practice, Part 1: How to Get the Clients You Want
  56. Client Satisfaction Surveys, Part 2: Choosing the Right Clients and Creating Your Survey Questions
  57. Winning Clients Takes More Than a Handshake
  58. Client Satisfaction Surveys, Part 3: How To Conduct Them, Who Should Conduct Them and Techniques To Get Qualitative Feedback
  59. Client Satisfaction Surveys, Part 4: Respond To Negative Feedback and Convert Positive Feedback into More Business
  60. Marketing Your Practice, Part 2: Marketing Your Practice Through Organizations
  61. The Art of Making Rain: 7 Steps That Give Associates an Edge
  62. Marketing Your Practice, Part 3: Meeting New Prospects
  63. Social Media Marketing for Attorneys, Part 1: Introduction to Social Media
  64. Marketing Your Practice, Part 4: Developing Your Referral Sources
  65. Engaging Reluctant Rainmakers
  66. Top Five Reasons Why Clients Leave
  67. Marketing Your Practice, Part 5: A Mailing List To Market Your Practice
  68. Strategies for Planning and Executing a Satisfaction Survey
  69. Getting Qualitative Survey Feedback and Responding to Your Reconnaissance
  70. Building a Rainmaking Culture
  71. Selling Your Services Might Not Come Naturally – But It Can Get Easier
  72. Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
  73. Six Tips for Developing Relationships with Potential Clients
  74. Building Your Practice of the Future
  75. Biz Dev Breakthrough!
  76. Kohn Enhances Lawyer Innovation
  77. Process Helps Lawyers Accept, Implement Innovation
  78. Developing Charisma
  79. Business Development Innovation