PROVIDES:

• Strategizing with clients to gain exposure to target audiences via publicity, publishing and speaking engagements
• Representation of clients to media and special interest groups
• Writing of newsletters, postcards, brochures, advertisements, news releases, Web sites and bylined articles and ghostwriting of bylined articles
• One-on-one coaching to enhance marketing skills and strategies

EXPERIENCE AND CAREER ACHIEVEMENTS

Publicist

• Coordinated client media coverage in local, regional and national publications and with radio and television outlets, resulting in increased exposure among target audiences and contributing tobottom line revenue generation.
• Placed articles bylined by clients in regional and national trade publications.
• Supervised public relations campaign at regional arts center, amounting to millions of dollars of coverage annually.
• Managed media, community and public relations programs from 1988-1992 for what was then California’s largest and the nation’s 18th largest independent public relations agency, Stoorza, Ziegaus & Metzger.

Writer

• Developed copy for numerous client newsletters, brochures and bylined magazine articles as well as advertising vehicles, including brochures, direct mail postcards, print, radio and television ads.
• Contributing writer for various publications, including:
  • Copley News Service
  • San Diego Home/Garden Magazine
  • Metropolitan
  • Centre City News
  • San Diego Woman
  • Marketrac
  • University of San Diego.

Marketing Strategist

• Coached clients for 15 years on how to develop work plans and practices to achieve marketing goals.
• Independent marketing consultant offering a full range of marketing and communications services, including:
  • Copywriting
  • Collateral Production
  • Publicity
  • Promotions
  • Event Coordination
  • Direct Mail
  • Advertising
  • Strategic Planning
  • Surveys
  • Evaluation
• Broad client experience, including:
  • Professional Corporations
  • Financial Institutions
  • Real Estate Developers
  • Retail Enterprises
  • Public Agencies
  • Arts Organizations
  • Entertainment 
  • Education and Health Care Systems
• Launched marketing of the California Center for the Arts, Escondido, an $81-million multi-disciplinary Arts Center that includes performing and visual arts, meeting facilities and education programs.
• Managed a $1-million marketing budget to affect annual earned and contributed revenue goals of $5 million.
• From 1992 to 1998, ticket subscription renewal rates improved each year, from 33% to 65%, while achieving increasingly positive cost/benefit ratios.