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Group meetings motivate the participants to market more. They create an environment for sharing information which improves cross-selling and cooperation when pursuing shared prospects.
The greatest value we bring to group marketing meetings is we make sure that they happen. Without our involvement, we often observe that firms cancel meetings. As a result, not only is the marketing delayed, but also, the importance of the meeting is diminished.
Of course, we provide a variety of additional benefits. We're skilled at conducting group marketing meetings. We make sure that the focus stays on marketing. Without our involvement, marketing meetings often wander and produce less success. Less productive meetings can be boring and even annoying. On the other hand, a well-run, focused meeting is enjoyable and motivational.
One of the ways we help make meetings productive is we keep the meeting positive and supportive. We minimize the risk of having a partner grandstand or pontificate. Without our experienced guidance, attendees can be ignored or quickly get turned off by the prolonged negative behavior of someone in the group.
Another benefit we bring is new ideas. As experienced marketing consultants, we provide suggestions and help people avoid unnecessary delays due to poor targeting or other mistakes.
Of course, we always make sure that all the participants accept assignments which we document and then review in the following session. This dramatically increases the likelihood of follow-through.
Our group meetings are generally limited to five participants plus a representative from Kohn Communications. Our hourly rate remains the same so our clients enjoy a significant per-person savings compared to one-on-one coaching. The meetings are generally conducted via conference call. So the only additional charge is the cost of the conference call for each participant. The attendees may be all the partners in a small firm, members of a department or members of a marketing team. And since the meetings are conducted via conference call, the participants can be located in different offices.
Each meeting is 45 minutes in duration. We bill an additional 15 minutes to review our notes prior to the meeting, to make additional notes after the meeting, and to plan strategies for the subsequent meeting.
We look forward to helping your firm to bring new clients by conducting your group marketing meeting via conference call. Please call us with your questions at (310) 652-1442.
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