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Diane Rumbaugh


DIANE ZAKIAN RUMBAUGH
Marketing and Public Relations Consultant
(805) 493-2877

PROVIDES:

  • Coaching professionals to implement their marketing activities
  • Creation and implementation of public relations plans directed toward client's targeted audiences to raise awareness and to increase incoming business
  • Ghostwriting of articles under client's byline with placement in appropriate publications
  • Writing and distribution of press releases
  • Speaking engagements for clients before legal, business, community and appropriate trade organizations
  • Assistance in writing copy for brochures, press kits and web pages

EXPERIENCE & CAREER ACHIEVEMENTS

- Public relations consultant since 1982, primarily limited to legal, financial, consumer and business-to-business public relations.

- Arranged for interviews of clients by most major general, legal and business publications, including:

- The Wall Street Journal
- Los Angeles Times
- Los Angeles Daily News
- San Francisco Chronicle
- Newsweek- Entrepreneur
- Business Week
- The National Law Journal
- Los Angeles Business Journal
- San Fernando Valley Business Journal
-  Daily Journal
- Inc.

- Arranged for clients to appear on national and local television and radio programs and media outlets, including:

- CNN
- CNBC
- ABC's "20/20" 
- "The View"  
- KTLA-TV
- KTTV-TV
- KCBS-TV
- KNBC-TV
- KNX Radio
- CBS Radio Network  
- Business Radio Network

- Articles ghostwritten for clients have appeared in such diverse
publications as:  

- Los Angeles Times
- House Counsel
- Practical Litigator
- Corporate Controller
- Los Angeles Lawyer
- California Lawyer
- Community Management
- Hotel Business
- Trial
- HR Advisor
- San Fernando Valley Business Journal
- Banking Law Review
- California Real Estate Journal
- National Law Journal

- Arranged speaking engagements for clients before such groups as:

- Building Industry Council
- California Society of CPAs
- Professionals in Human Resources Assn.
- Int'l. Assn. for Financial Planning
- American Subcontractors Assn.  
- Numerous Bar Associations

- Created a public awareness campaign in 1999 for the U.S. Citrus Science Council regarding its efforts to block importation of citrus from Argentina into the U.S. Arranged interviews with Council representatives with national media and coordinated media coverage of a USDA hearing on the matter, which was attended by more than 700 farmers. The efforts were ultimately successful and Argentina citrus can no longer be imported to the U.S.

- Served as Research Director for KTLA-TV's coverage of the Tournament of Roses from 1986 to 1998.  Researched each of the approximately 55 floats in the parade and wrote copy used during the broadcast.

- Edits a weekly question and answer personal finance column, "Money Wise," that runs in six newspapers nationwide.

- Prepares copy for several quarterly newsletters.

- Author of "How to Make the Most of Big Deals and Cases," Fall 2002, Entertainment and Sports Lawyer (a publication of the ABA Forum on the Entertainment and Sports Industries).

- Speaker on "Marketing Ethics," 1996, at the California Bar Association, Annual Convention, Long Beach.

EDUCATION

- University of Southern California, 1978 - Journalism/Public Relations, BS

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Diane Rumbaugh