One of the ways you can reveal your interest in doing business with your contacts is to talk about your work during conversations with them. At a cocktail party or over dinner, instead of talking about only personal topics, when you see an opportunity, you might say something such as, “That reminds me of a situation at work.” Then you have the opportunity to talk about issues at work that position you as knowledgeable and experienced in your field.
One opportunity that is often overlooked is when friends ask you the question, “How are you?” Instead of saying, “Fine,” and leaving it at that, you could go on to say, “In fact, there are some interesting legal issues I am working on.” This opens the door to discuss how you help your clients.
Talk about Your Colleagues
We have had clients who were uncomfortable revealing their interest in doing business because it seemed too self-promotional. But they were happy to talk about their colleagues. If you have partners and you are proud of the work that they do, an effective technique for revealing your interest in doing business is to talk about the services that they provide.
For more marketing tips, check out our book Selling in Your Comfort Zone.