Marketing & Management Blog |
In the process of turning the people you know and the people you meet into referral sources, start with your business and social contacts, but don’t stop there. Expand your list of potential referral sources to include people you don’t know—yet. …Read Full Entry
There are two distinct types of target lists that you should maintain:
Thrive in a difficult work environment.
Work with a jerk? Here’s how to deal with him or her. The best solution might start with looking at yourself. …Read Full Entry
Social media is a public relations game changer. As late as five years ago, social media wasn’t really a part of PR strategy, or if it was, it was pretty incidental. But now social media is almost as important as, if not more important than, traditional media when it comes to public relations. …Read Full Entry
Meeting people and just handing them a business card doesn’t accomplish much where marketing is concerned. How do you turn the people you meet and those you already know into referral sources? Let’s start by talking about what marketing is. …Read Full Entry
Always take full responsibility for your actions, be they successes or missteps.
“My bad”: fess up when you make a mistake. …Read Full Entry
To initiate your targeting effort, we recommend that you document the names of all of the people you have met who you believe may be quality targets. Go through your Rolodex cards, business card files, address books, and any other places where you may keep the names of people whom you have met. …Read Full Entry
The unspoken steps toward advancement for women.
Women lawyers are doing the best to drum up business, but they’re more frustrated than men by their developments efforts. Why? …Read Full Entry
When opportunities arise to make proposals, the reluctant rainmakers may not feel comfortable interacting with the prospect. However, if they are in charge of coordinating the team that prepares the proposal, they will get a better understanding of the selling process. …Read Full Entry
If you are like a lot of people, you may initially be uncomfortable with the idea of targeting your friends. And in some cases you may be wise to avoid selling to friends. We have had many clients who have told us that they simply don’t want to risk valued friendships by bringing up the subject of business. …Read Full Entry
