One way to develop Breakthrough Conviction in business development is to acknowledge that business development is one of the most important areas in your life worth improving. Consider the benefits you will enjoy if you are successful. Of course, there are the obvious benefits: more income; more prestige; more control over selecting the matters you choose to handle. Then there are the lesser-known, but extremely valuable, benefits: More friends and more fun. You may think of other benefits, and it is a good exercise to add them to this list.
It is key to acknowledge that all these benefits are profoundly significant. Yet, for some lawyers, a list of benefits may appear superficial or even inappropriate. If this is happening to you, take a moment and challenge your concerns.
More income could mean less debt, the possibility of early retirement, a better education for your children, and the ability to be more charitable. More prestige means being admired by others, which makes it easier to develop business in the future. More control over the matters you choose to handle allows you to invest your time in the activities that challenge and inspire you. More friends and more fun bring joy to your life and the people you love. So don’t be casual about acknowledging the ways your life could be dramatically improved. The benefits are real and will make undeniable enhancements to your well-being.
For more marketing tips, check out our article “Biz Dev Breakthrough!”