Marketing & Management Blog |
As you watch all your contacts accruing,
The value of each needs reviewing.
With your limited time,
It would be such a crime
To invest in those not worth pursuing.
Public relations is a component of your marketing effort. It uses the media, whether it’s traditional media or now social media, to communicate the positive information about you and your law practice. It’s not like advertising, which is something that you pay for—taking an ad out in a magazine or buying a banner ad on a website. …Read Full Entry
Networking: quality vs. quantity.
Check out this unique $10.77 legal marketing tip. …Read Full Entry
If your name appears in a newspaper article, sending a clipping to your mailing list may help spread your message. Then again, it may not. Before sending a clipping that describes you as a big shot, think what impression your sending the clipping will convey. Lawyers respect self-confidence but take a dim view of self-congratulation. …Read Full Entry
Developing confidence in the value you offer requires proving to yourself that you offer a deal superior to that of your competition.
Do some reconnaissance to find out about what your competition offers. …Read Full Entry
Why should lawyers (even in-house lawyers) write?
Five essential steps to achieving flow in legal writing. …Read Full Entry
You’ve made your pitch. It’s gone well. Everybody’s happy. Your prospect says, “This sounds great! We need you. We’ll give you a call.” But then weeks, maybe months, go by, and you don’t hear back, and it’s so disappointing. How do you follow up? You don’t want to seem pushy or needy. But you’re not hearing from your prospect, and you don’t know how to follow up in an appropriate fashion. …Read Full Entry
You’ve created a mailing list. Now, what do you send to the people on it?
Consider a newsletter. Even if a newsletter oriented to your specialty does not enthrall most lawyers in other fields, a reader who recognizes your name will invest thirty seconds to see what you have to say. That thirty seconds may be all you need. …Read Full Entry
Law Practice Magazine has got social media covered. Check out the latest edition for articles on
When your clients hire you, they have certain expectations about the quality and cost of your work. Clearly, you want to meet their expectations. But we believe that whenever possible, you should exceed client expectations. …Read Full Entry
