Marketing & Management Blog

Take a cue from the airline industry and implement checklists in your firm. First item: introduce yourself.

Use your invoice to communicate the value you provide to clients. …Read Full Entry

Before your referral sources will send you clients, you must earn their trust. Let them know that you are competent and reliable. But how?

Give value in advance. …Read Full Entry

Before you can accurately communicate your ability to offer value, you must be clear about what that value is. Take a moment to identify the benefits you offer.

Once you are clear about the benefits you offer, the next step is to decide which benefits you want to reveal. …Read Full Entry

Your law firm is using social media, but are you using it effectively?

Avoid these social media pitfalls. …Read Full Entry

with John Jameson, The Jameson Group

Here at Kohn Communications, our interest has always been to help law firms grow. Especially in service industries like law, growth is absolutely critical to remain competitive. Your aim is to provide the best and most services to clients—the more services you provide, the better able you are to attract clients, keep them, and handle all their work. …Read Full Entry

Once you have identified and made contact with potential referral sources, don’t assume they will remember you months or years later when they have a client to refer. Stay in touch with them so they think of you at the critical moment. To do that, you need a system for keeping track of your prospects. …Read Full Entry

Stay happy, healthy, and optimistic with these four tips on maintaining a work-life balance.

Find meaning in your law practice. …Read Full Entry

Although you feel proud of the things you sell,
If their value is secret, they won’t sell well.
So your job is explaining the reasons to buy.
When folks understand them, they’ll give them a try.

The core of selling in your comfort zone is communicating value to quality targets. …Read Full Entry

Volunteering, whether it’s with a legal organization, a business organization, or a philanthropic organization, is a way to not only find fulfillment but market yourself and your services. Find a cause you’re passionate about or interested in from a business standpoint and get involved. …Read Full Entry

Drop the distractions and get to work.

Too much work is a good problem to have. Handle it with good client management. …Read Full Entry