Bob Heyman

Bob Heyman provides coaching in internet marketing and search engine optimization. He is credited with having pioneered the agency side of Search Engine Marketing as a co-founder of early full service web agency Cybernautics which was acquired by USWeb in 1997. His next company, eMarketing Partners, was acquired by the Catenas Corp. in 2000. He is the co-author of Net Result.2 (New Riders) and The Auction App (McGraw Hill).His most recent book, Digital Engagement was published in 2009 by the American Management Association. He also co-founded an internet ad sale company, CybeReps, acquired by Interep. His clients have included IBM, NEC, Ask Jeeves, Netscape, Intel, SGI, Avon, Bristol Myers Squibb, REI, Time Warner, Sony, Macromedia and ABC. He was Chief Search Officer at Mediasmith, the prominent media buying and planning agency where his clients included World Vision, Napster and Trend Micro. Bob is credited with having coined the term Search Engine Optimization (SEO).

Bob has spoken at AMA events, Internet World, Ad-Tech, iMeida, Search Engine Strategies, Search Insider Summit and many other venues. His articles have appeared in MediaPost publications and in iMedia Connection. He was 2000 Commencement Speaker at Golden Gate University and was honored when then Mayor Willie Brown declared “Bob Heyman Day” in San Francisco.

He earned a Masters in Education from Harvard and a law degree from Hastings College of Law (U. of California) where he was founding Review Editor of Comm/Ent, the Communications and Entertainment Law Journal. As an entertainment attorney, his clients included such legendary musicians as Jefferson Starship, Maria Muldaur, New Riders of The Purple Sage and Ray Manzarek of the Doors.